For example, consider the following digital goals: The watch time: how Industry Email List many people watch your video for more than 2 minutes Number of clicks: how many people click through to your website Average page views per session The number of Industry Email List people who stay on your website for more than 3 minutes The number of people who scroll all the way down the webpage with your main message The degree of interaction on your Industry Email List campaign (by way of illustration: 32% of the Dutch have actively used themselves*; that says something about the impact) 3. Include impact goals in the annual plan It works best if you set impact goals at an organizational level every year.
Preferably include this in the annual plan. As a Industry Email List result, you not only have focus in the campaigns you conduct, but as a marketer you also have a direct mandate to execute the campaigns. Has your organization not yet set goals for the Industry Email List impact you want to make? Check out the article by NCVO about setting goals or the Impact path of, among others. Social Enterprise Netherlands . 4. Use benchmarks By comparing the results of your digital goals with Industry Email List benchmarks, you get a nice indication of the quality of the results you have achieved. I would like to add a note here.
Because the time a visitor spends on a website can Industry Email List also depend on the website itself. If a site loads less quickly or contains a lot of text, that can also be a reason that a visitor stays longer on the site. Then that time will score better than the Industry Email List benchmark, but that does not automatically say anything about the qualitative impact of your social campaign. 5. Ask questions An often forgotten, but very effective research method: surveying! Take Industry Email List to the streets, into the neighborhood or consciously seek out your target group to measure the impact of your social campaign.