The only problem is, most of those leads aren’t turning into sales. To figure out where things are breaking down, you contact a few recent leads who didn’t sign up with your business to find out why and soon discover that they all tell some variant of the following story: Your prospective customer, Integrating Isaac, is looking for a way to simplify his company’s accounting by automatically transferring data from Salesforce to QuickBooks. While searching for a solution on Google, he runs into one of your ads: Since this is exactly the sort of thing he is looking for, he clicks on your ad and ends up on your landing page. salesforce-integration-landing-page.
Your landing page mentions “Easy Salesforce Whatsapp Database Integration” and “out-of-the-box integration solutions”—which is exactly what Isaac’s looking for, so he pulls out his phone and gives your business a call. The number on your landing page is a direct line to your sales team, who quickly answer and the following conversation ensues: Stevie Salesman: What can I do for you? Integrating Isaac: I’ve had a lot of clerical errors lately when information gets passed between customer management and accounting. I’m looking for a way to sync my Salesforce account with my QuickBooks so I can cut out the time and mistakes of transferring information by hand.
Stevie Salesman: I can see how that would be a problem. Integrating Isaac: I was reading about you guys online. Do you think you could get my accounts to talk to each other? Stevie Salesman: We can definitely do that! Our programmers work on custom orders like that all the time. Integrating Isaac: It’s a custom order? How long would it take to get up and running? Tax season is coming up fast. Stevie Salesman: Once you start with us, a programmer will be in contact within 24 hours.