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sabuz25
Apr 10, 2022
In Christianity Forum
The third step is to use social media aggregator services and analytical tools such as Radian6, HubSpot and Twitalyzer to help you monitor the ongoing conversation and make adjustments to your messaging as your market perceptions change. While there are definite costs involved with this monitoring, it's the only way to really know what's working for you and what isn't. Finally, and this is only after you understand the lay of the land, move on to step four: enter into the conversations and begin to disseminate your own content in ways that make sense to your young, connected audience. Colleges can send their Phone Number List content directly, which means content is "produced" by official offices or personnel of the school, or indirectly, which means content comes from people familiar with your campus, but who are not acting in an official capacity. These indirect senders of content are usually current students, former students and "fans." Both types of content - direct and indirect - are useful and can be complementary. But remember, both should be monitored and guided (if not quite controlled) by your designated "Social Media Ninja." Your Social Media Ninja is responsible for monitoring the messaging and the content as well as any reactions or questions from your followers. We'll talk more about this role in a subsequent playbook. Different social media channels work for different folks. Think about the kinds of content you would like to make available and where it makes the most sense to post it. Setting up a YouTube channel is a great way to offer a "virtual campus tour" or share video of a special event, like a concert. Student-generated videos can provide a more informal look at campus life and can often be more effective than professionally produced marketing pieces - as long as they are thoroughly vetted and carefully selected. If you are lucky (or unlucky, depending on the content), one of these videos may go viral and expose your campus to millions of potential prospects.
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