Apr 06, 2022
In Christianity Forum
This is how you successfully build a relationship with the press. These tips are based on a report by Cision, which surveyed about 3000 journalists in fifteen countries. 1. Do your homework A press release is intended for a specific target group, Whatsapp Number List such as IT professionals or managers. The Cision survey shows that 61 percent of journalists find it very important that you know your target group. Make sure you not only know who your target group is, but also make sure you understand what is relevant for this group. That doesn't always seem to work. 99 percent of the messages would come from people who have no idea what the journalists in question are writing about. So before you mail a journalist, check who your target group is and what Whatsapp Number List they find relevant and whether this specific editor also writes about this. So immerse yourself in the work of the journalist you approach. 2. Get ahead of the news It is important for a journalist to write about current and interesting events that the target group likes to follow. So make sure your press release reflects this. By using monitoring tools you can see what the most recent trends are for your target group. Adjust your press release to these trends, so that your content is relevant and current. This increases the chance of publication, because it is these trends that Whatsapp Number List fournalists want to report. Data center company Equinix , for example, responded well to the Pokémon app. The company was able to explain why the app was illustrative of the rise of AR at the time. The company made clever use of hype to highlight a relatively complex product cloud computing.